Join us on two exclusive dates — each bookable on its own — for a journey into the enchanting world of fragrance. Step inside Florence’s most magical perfume ateliers and experience an intimate, almost mystical exploration of artisanal perfumery.
Format: Half day experience, 3pm to 6pm
Where: Florence, Italy
When: Saturday 27th Sept and Saturday 11th Oct
Cost: €50 per person
Group: Maximum of 12 people
Language: Italian/English
Cancellation Policy
Cancellations up to 7 days before the tour: Full refund (100%)
Cancellations between 3 and 7 days before the tour: 40% refund
Cancellations within 3 days of the tour: No refund (100% of the payment will be retained)
Your Guide
Benedetta Rossi Albini is a seasoned journalist and lifestyle expert, celebrated for her contributions to fashion, interior design, and music. Having worked with esteemed publications like Vogue Italia and Elle Italia, she now freelances as an editor, set stylist, producer, and consultant in lifestyle, fashion, and design. Based in Florence, Benedetta also shares her expertise as a professor at IED Florence, teaching Visual Culture and Brand Identity for Hospitality, while continuing to craft captivating interior features for renowned publications globally.
First episode – 27th September
The first episode of our perfume journey in Florence begins in the picturesque district of San Niccolò, inside an experiential atelier — a true Olfactory Library at the heart of the city, surrounded by exquisite artisanal creations, an aromatic garden, and even a rare extraction chamber. The visit culminates in an incense ceremony — a moment of profound spirituality and quiet wonder.
From there, we continue into a second perfume atelier, housed in three magnificent Renaissance halls, each more mysterious and captivating than the last. Below, in the ancient cellars, lies the laboratory where fragrances have been composed for centuries and are still created today. The journey culminates in the Olfattorio—the perfumer’s sacred space—where over 1,500 rare essences from around the world await discovery. Among antique cabinets and delicate bottles, we are invited to explore precious, unexpected scents: a true voyage through history, craftsmanship, and imagination.
Second episode – 11th October
The second episode of our fragrance journey begins in one of Florence’s most historic shops. As soon as you step inside, the sounds of the city fade away, replaced by an atmosphere steeped in scent. The air is rich with a thousand fragrances, and time seems to drift backwards, carrying us all the way to 1221. Here, behind the scenes of a unique craft, we discover the artistry of perfume-making and the timeless beauty of Italian savoir-faire—eight centuries of heritage, told and experienced through scent.
The second stop is a boutique devoted to a single purpose: sharing the art of fragrance by inspiring, guiding, and educating its visitors. It is owned by a descendant of the Royal Dynasty of Burma — a Prince born in Florence, where his life has been shaped by a profound passion for plants and anthropology, cultivated within his “secret gardens”: family sanctuaries across the world where he nurtures rare botanicals and draws inspiration for his unique olfactory creations.
